What is an e-commerce manager?
The e-commerce manager is at the crossroads of the web, sales and marketing professions. Responsible for the development of sales on the Internet. He is responsible for transmitting the image of the company or its client to the public and its customers.
They can rely on their company’s e-commerce site. They also rely on their presence on social networks and on retransmission on other merchant sites. Likewise, sites that have an influence on the purchasing behavior of the customers they target.
In the digital age, the ecommerce website development companies in Dubai at the forefront of new marketing techniques and new communication technologies. And to ensure that online sales run smoothly, they must combine two essential skills: sales and the web.
What is E-commerce Manager role?
The main role of the e-commerce manager is to define and choose a multi-level marketing policy. As the person in charge of the website budget. He or she decides which web marketing levers to activate. Search engine marketing, search engine optimization, email campaigns, affiliation, display, social networks, partnership building, etc. His or her objective is to increase traffic. The reputation of the site and to build user loyalty. Once the marketing strategy has been chosen. He or she must ensure the execution of all online commercial operations and manage referencing.
The ecommerce website development company in Dubai manage the sales site on all fronts. He or she is responsible for making it evolve continuously according to consumer demand. They monitor the performance indicators. Choose strategy as well as the evolution of communication technologies. He or she must always be on the lookout to master e-commerce. Stay abreast of competitors and new market opportunities. They must develop the technology of the e-commerce site and improve its functionality.
The e-commerce manager also supports the sales and marketing teams in developing their communication policy. He or she acts as an interface between the various departments, such as logistics and sales. He/she must be able to lead his/her teams and recruit the right people. He/she also analyses performance indicators and reports to the hierarchy.
What are his/her tasks?
E-commerce Manager help Increase turnover
The ultimate mission of the e-commerce manager is to increase the company’s online or mobile sales and thus develop turnover. To achieve this mission, he/she must perform the following tasks
To achieve a systematic and stable increase in new customers. Besides, the correct management of social media communication is a key factor. Instead, there has a great course on digital communication on social networks. Integrates all the tactical tools and management necessary to achieve success.
Organizing and optimizing the e-commerce site
The e-commerce manager defines a marketing strategy adapted to the company. Hence, he/she takes into account the other sales channels and advocates innovative directions based on market developments. In fact, technological changes and customer behavior. However, ecommerce website development in Dubai implements the strategy and monitors performance indicators.